I’ve created content marketing pieces for a wide range of clients, including impact.com, Indeed, Citizens Bank, TIAA, and Autodesk.
In an age where everyone is a publisher, I believe that illuminating the world through well-crafted content can be a sound marketing strategy for any business. Human beings build relationships through storytelling and information sharing. Delivering reliable and useful information in an entertaining package can establish a lasting bond of trust between a customer and a brand.
Blogs & eBooks
impact.com
As one of impact.com’s staff writers, my work ranged from the technical to the educational. I wrote everything from updates on new features of the platform to thought leadership pieces on trends in the affiliate and influencer marketing industry.
Links to my work:
“5 experts forecast affiliate marketing trends for 2024”
“How influencer-couple brand partnerships can amplify your reach”
“Ultimate guide to influencer tiers: from nano creators to mega stars”
Indeed
In the wake of the Covid-19 pandemic, the future of work was in flux. Business leaders needed good information on how to adapt to the ever-changing situation. Indeed hired me to write several pieces for their leadership hub that dove into topics of remote work, hiring, and gig work.
Links to my work:
“Working Smarter: Key Strategies for Creating an Agile Workspace”
“Adapting the Candidate Experience for Today’s World of Work”
“The Future is Flexible: How to Manage Your Alternative Workforce to Drive Growth”
“How to Measure The Success of Your DI&B Strategies”
Citizens Bank
Citizens Bank wanted to develop content to educate customers on how to build wealth and how Citizens can help them achieve financial security. My articles centered on how people can build and manage their wealth through various stages in life.
Links to my work:
“Four steps: A young professional’s guide to saving money”
“Financial planning for every stage of your life”
CareerPurpose by TIAA
TIAA launched a content site called Career Purpose as a helpful resource for purpose-driven young workers who are either starting or looking to advance careers in the non-profit sector. For this project, I researched and wrote career advice blog posts that centered the practical, lived experience of people working in these fields.
Links to my work:
“5 tips for acing your performance review in healthcare”
“How to stand out when applying for a non-profit job”
Infographics
Challenge: To explore how new technologies will change the driving experience, and show how Siemens leads the way.
Solution: My infographic highlights new technologies and innovative solutions by Siemens that are already improving the commute in American cities.
Full site: https://www.businessinsider.com/sc/driving-future-technology-roadtrip-2017-6
Challenge: To show potential users how the Homestyler app could improve their customers’ experience and drive sales.
Solution: My infographic outline highlights a variety of use cases to show the tremendous potential of the Homestyler app for a variety of users.
Full image: https://visual.ly/m/design-portfolio/homestyler/
Challenge: To inform readers on the scientific research in the field of positive psychology, specifically how feelings of gratitude affect the human body.
Solution: Using findings culled from a variety of published studies, I created an infographic highlighting specific steps readers could take to improve their own health through positive psychology.
Full image: http://www.huffingtonpost.com/2015/03/30/gratitude-effect-body_n_6510352.html
Challenge: To simplify financial advice to help millennial earners plan for the future.
Solution: Working with the client to come up with four simple investment strategies, I backed these strategies up with data and distilled the logic behind them down into easy-to-understand explanations.
Full image: https://www.motifinvesting.com/blog/investment-strategies-to-grow-wealth
Challenge: To show business leaders how they can take a change in government regulation and use it to give their brand a leg up on the competition.
Solution: With the client’s help, I laid out several strategies readers could take advantage of to turn the new regulation to their competitive advantage.
Full image: http://www.schawk.com/label-central/infographic